The objective was to create three video ads promoting the offer — 50% off your first month when you sign up for Ontraport. The tag line chosen for this campaign was:
“Not everything should be half-off… but your business software should be.”
We then cut various objects in half as a visual representation of this concept. This had a quick turnaround on a tight budget and was created completely in-house. I assisted our videographer with storyboarding, directed from behind the camera, and starred in one of the videos myself, as well as created ads and emails to accompany this campaign.
